Utility
Client
Brand, Product Design, Development
Services
2022
Utility is a web3 collectible marketplace that aims to help people and build communities around the world by connecting brands & artists to digital collectors worldwide. Through these digital communities, they aim to help people in the real world by making sure every release on Utility has a portion of the proceeds going to charity.
BUSINESS GOALS Build a web3 collectible marketplace where a portion of the proceeds from each drop supports carefully selected charitable organizations. Ensure a seamless balance between showcasing the charities’ impact and delivering an engaging shopping experience. Design the platform to evoke the feel of a sophisticated art gallery, making it approachable for first-time NFT buyers and creators (including artists, designers, and authors) while elevating the overall experience. PROBLEMS NFTs and Web3 technology can feel intimidating to newcomers due to technical jargon, wallet setups, and blockchain processes. Ensuring the charitable aspect of the platform is prominent without overwhelming or distracting users from the core shopping experience.
Client Utility Year 2022 Services Brand, Product Design, Development Typefaces Gopher by Adam Ladd Matter by Displaay Type Foundry
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