BUSINESS GOALS Create a digital, real-time tool to facilitate the sharing of safety and risk information. Provide analytics on that data so users can understand the patterns in their direct surroundings. Create an SOS feature that allows the user to get the help they need when they need it. Ensure that the app is smaller, faster and uses less data than the alternative (most people previously used Whatsapp group chats to discuss nearby events). PROBLEMS Research indicates that most prospective users have not used a digital platform to receive security information before (as mentioned in goals). Combining powerful features like real-time event tracking with sleek and effective UX design to attract immediate customers and funding sources. Prioritizing the ease, efficiency, and education around the SOS feature.